It cannot be stressed enough that content is all pervasive and rules everything on the internet. Great brands are created and replaced solely on the strength of wonderful, engaging content. In 2014, a sweeping change will be required in SEO approach that gives due emphasis to content creation along with recognising and adopting Google+ as the most important platform for expression.

While content has always in important, the newly launched Google+ Authorship enables you to claim pieces of writing as your own. Being the original creator of content will get you better ranking, if not already then in the very near future. Also, having a photo of yourself next to your content makes it seem more impressive and genuine. You can claim authorship for all the content that you might be writing for any number of different websites.

Another important thing concerning content is that a Google+ page can be linked to a website as Publisher Markup. As opposed to Authorship which links a person to a page, it links a brand to a website.

Users can access your other posts once they view content by you and this can lead to increased traffic on your websites. Thus in addition to writing great content you have to claim Authorship and Publisher Markup for the same.

Being a part of the Google+ community has become imperative. A sincere effort is required to make and maintain a good page that will attract users to it. The efficiency of the page will decide how many +1s you get, how many shares and comments and so on. The more the interaction centred on your page, the better the traffic will be.

Be a part of the most relevant circles on Google+ and get the right people to join yours. By doing so, you give your page the advantage of more visibility to the right audience. As the second largest social media platform, it has the power to define how SEO works.

Get working on the most important profile you will create this year and carry it out completely, down to the last detail. Join circles that are in line with your interests and join communities that are based in very specific interests. This way you can share your content in the circles where it is most suitable. Once you have started out, keep engaged by posting comments and putting out fresh posts frequently to keep users engrossed.

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