While you cannot do away with SEO, you can outsource it. It is an important technique that lets you get better search engine ranking by tweaking certain things and for the novice, they can be pretty taxing. For them, the best option is to outsource the SEO to a reputed company. There are a few important things that you should keep in mind when outsourcing SEO.

Be Wary of Tall Promises – When someone promises you the world, instantly, be sure to check and cross-check. If an SEO company offers to put you on top of the charts immediately, run for the door. They might be able to fulfil the promise but rest assured that it will surely use black hat techniques which are liable to attract penalties from Google. Good SEO always works its way upwards steadily.

Crazy About Content – A good SEO outsourcing company will always stress the importance of great content. Not just good enough content but life-changing, value-adding and deeply engaging content. If they can get this part right, they are worth considering for a long term association.

Linking Right – Make sure they are passionate about link building and that too in the right manner. Focusing on auto-generated content and spamming comments sections of blogs is not going to help you in the long run. Make your website count by asking for reviews from readers and ask to use their review links.

The Only Number you Want to Seek is in Terms of Traffic – Being Number one in rankings is not good enough if you get misdirected or inadequate traffic. What matters is that you should be able to have enough visitors who will translate to business revenue.

Getting the Keywords Bang-on – Going ahead with great content that has not been optimised for keywords is like shooting in the dark. The search engine crawlers and robots need to know what your writing is about and keywords convey the same by stressing on the important keywords. By avoiding words that are already well optimised by competitors, you stand a better chance to get good results in the same category.

Follow-up Campaigns – A company is as good as the follow-up services it provides. If they have no plan on how to go about your campaign, six months down the line, you need to talk it out or rethink the company you want to hand over the online reins of your company.