PageRank is a determiner of a page’s value on the web. It ranges from zero to seven and higher the PageRank, the better is the page supposed to be. But in general, by itself, PageRank doesn’t really affect search engine results. There has been a PageRank update by Google on 6 December 2013 and it refers to a simplification of internal PageRank by means of Toolbar PR. As opposed to other Google updates, not much has changed in terms of SEO and this is one update that does not have much importance. More important that PageRank is building an audience using great content as a tool.

Focus your energies on creating awesome content rather than fretting about PageRank. Take into account more important factors that contribute to increasing traffic to your blog. While guest posting, commenting on blog posts, directory submission, optimising for the search engines and others help in increasing PageRank; you need to focus on these aspects for more traffic and not just PageRank. Prioritise with the focus on getting reputed websites link to you. Using inorganic ways to do the same may seem simpler and pay in the short term with instant results but it is detrimental in the long run. The Toolbar PR is not 100% exact; it merely suggests the most likely score. In the world of Google’s search engines, there are other elements at play that are far more important than PageRank.

Having said that, there are other things that are very important and which PageRank can help you rectify. It helps you submit more of your business to be indexed by way of varied pages. More the number of pages submitted, the more your chances of being indexed and show up in search results. Another thing that PageRank helps in is establishing the origins of any content. It means a lot when it comes to being penalised for duplicity. Getting the services of a reputed SEO service provider will enable you to sidestep these issues and focus on your business. Until a new update rolls out and changes the way PageRank acts in deciding Search Engine Rankings, you can relax and concentrate on improving the user experience and reputation of your blog instead.